Approach

Collaborative Storytelling & Interactive Design

My approach centered on a deep collaboration with internal senior marketing and doctoral stakeholder teams to truly understand the nuances of pediatric healthcare achievements and the critical importance of equating behavioral and mental health with physical well-being. This partnership was key to crafting a compelling narrative that accurately reflected their mission. We then translated this narrative into a unique and engaging interactive dashboard, designing a digital “year in review” experience that moved beyond static reports.

The focus was on an intimate storytelling approach, ensuring complex information was presented in an accessible, seamless, and enjoyable manner, making it easy for audiences of all backgrounds to find and absorb key insights.

Challenge

Balancing Data, Narrative & Sensitivity

The primary challenge was translating complex healthcare achievements and data into an engaging digital format that maintained scientific accuracy while being accessible to a broad audience. Crucially, equating behavioral and mental health equally with physical health required sensitive and thoughtful design to ensure respectful and impactful representation. Balancing a data-rich annual report with an intimate storytelling approach on an interactive dashboard demanded careful information architecture and compelling visual design.

Furthermore, collaborating effectively with diverse senior marketing and doctoral stakeholder teams was vital to ensure the final product was both medically sound and strategically aligned.

Results

Engaging Insights & Holistic Health Advocacy

The project successfully delivered a highly engaging and interactive digital annual report that effectively showcased achievements in pediatric healthcare. A significant outcome was the clear and impactful portrayal of behavioral and mental health as equally vital to physical health, fostering a more holistic understanding among the audience. The unique interactive dashboard and intimate storytelling approach resulted in increased audience engagement and positive reception, making information discovery seamless and enjoyable for both large and small audiences.

This initiative not only highlighted the organization’s progress but also strengthened its narrative as a leader in comprehensive pediatric care, capable of sharing its impact more widely.